Famous destinations are known in every city or town where fake luxury products are sold. Indians buy these products with the contempt feeling of not shelling out money. Counterfeiting is a minor problem when it comes to clothes shoes and accessories. However fake products of medicines beverages and auto parts are cause for concern. One-third of these products in the market are not original which have serious which health and safety citizens. Apart from this these products also cause loss to the government revenue.
In India 20 percent of road mishaps happen due to fake automotive components according to ACMA (Automotive components manufacturing association of India). The loss burden on the government is 2700 crore per year and the invaluable loss of human life.
There are 31.6 percent of food products which are sold by counterfeit manufactures which can have serious implications on public health. It is not possible for buyers to differentiate original and duplicate products. Since the authenticity of the products mostly comes down to outer packaging, the fake products are carefully packaged similar to the original ones. At the times the packaging material is obtained from the original manufacturer supply chain illegally. To keep in check of these activities the major brands have to ensure stringent rules and act with government to catch hold of these duplicate producers.